GolfbloggerUK

January 2011 - Posts

• Nike Golf introduces the new Nike Zoom Advance, a comfortable Tour-level golf shoe

  Nike Golf introduces the new Nike Zoom Advance, a Tour-level golf shoe that offers the ultimate in comfort and stability. The new Nike Zoom Advance aligns perfectly with Nike Golf’s obsession -- to design footwear that allows golfers to focus on their game and not their feet.   The Nike Zoom Advance provides superior lateral stability with an innovative midfoot harness that extends from the midsole up through to the laces, resulting in more power and control.  The lightweight Nike Zoom Air in the heel offers golfers low profile and responsive cushioning for comfort round after round.  The Nike Zoom Advance will be available at retail on January 1, 2011 with an RRP of £200, €270, SEK 2795.                     Designed to achieve an unsurpassed level of lateral support, the Nike Zoom Advance features a lightweight composite nylon and TPU overlay – a lateral stabiliser in the midfoot that provides a secure lockdown fit.  The superior comfort in this shoe is due to the responsive Nike Zoom Air unit in the heel.  This low profile cushioning not only provides exceptional comfort but also brings the foot closer to the ground and provides a stable foundation.  Nike Zoom Air technology is lightweight yet durable, and will never break down over time.   The Nike Power Platform outsole of the Nike Zoom Advance has been updated to incorporate an additional second channel.  This enhancement allows for even greater natural motion and smoother weight transfer for more power through impact.     The Nike Zoom Advance provides golfers with the ultimate in lateral stability combined with a superior level of comfort - an unmatched combination available in this premium Nike Golf shoe.  The Nike Zoom Advance will be worn on Tour by Nike Golf athletes in 2011.   Key Features:   -       Waterproof premium leather upper -       Composite midfoot harness system -       Zoom Air unit in heel -       Nike Power Platform -       2-Year Limited Waterproof Warranty   Nike Zoom Advance Availability: Available: 1/1/2011 RRP: £200, €270, SEK 2795 Colours: White/Metallic Silver-White; Black/Metallic Silver-Black; White/Bronze-Brown Posted Jan 17 2011, 10:45 by GolfbloggerUK with no comments Filed under: GolfbloggerUK, Nike Golf

• Callaway Golf launch X Series JAWS™ CC wedges designed by Roger Cleveland

  Thursday, 13 January 2011 Designed by Roger Cleveland, Wedges Debut Tour CC Grooves For Unparalleled Greenside Spin   Chessington, January 13th, 2011: Callaway Golf Company today announced the January 14th retail availability of its new X Series JAWS™ CC wedges. Created by Callaway’s Chief of Golf Club Design, Roger Cleveland, the wedges debut Callaway Golf’s Tour CC grooves. This groove can only be found in Callaway’s forged wedges and irons and is crafted through a proprietary process. The groove also conforms to the Condition of Competition guidelines.  The result of more than four years of research, Callaway’s new Tour CC grooves are widely considered the highest spinning CC grooves available. The new wedges feature up to 21 tightly spaced grooves that provide the maximum cross-sectional area to ensure that moisture and debris are swept away on shots hit from varying course conditions.  The grooves can only be produced on a forged wedge, which enhances feel on shots hit around the green. The JAWS CC wedges are forged of 1020 carbon steel for a soft feel and feedback at impact on approach shots. “Callaway wedges were in the hands of a number of PGA TOUR winners in 2010, including two major champions and the year-ending Tour Championship winner,” said Roger Cleveland, Chief of Golf Club Design, Callaway Golf. “They choose to play Callaway wedges because of the performance provided by the sole geometry, a softer feel because the wedges are forged, and groove technology that produces increased spin. We call it the ‘JAWS Groove.’” New bounce options have been added for 2011, featuring soles that have been individually designed for maximum versatility, especially in firm and tight playing conditions. A zero bounce option is now offered in the 58- and 60-degree wedges. An eight-degree bounce is offered in 58- and 60-degree wedges as well. In addition to low bounce options in the aforementioned higher lofts, the JAWS CC wedges will now be available with reduced bounce offerings at 52, 54 and 56 degrees.  “These wedges can only be produced with a forging process, which provides a softer feel around the greens,” Cleveland added. “With up to 21 grooves – versus 15 on a standard wedge — you get more traction on the ball, which means more spin and more control. We have now added two new low bounce options in the JAWS Slate Series and the zero bounce wedge recorded its first win recently when Ernie Els won the South African Open.” The X Series JAWS CC wedges are also offered with a C-Grind? sole, which enhances versatility and delivers precision shot-making by improving turf interaction. This “C” Grind relieves the heel and toe bounce and reduces the sole width, enabling golfers to lay the face open while keeping the leading edge down. X Series JAWS CC wedges come in loft offerings of 50°, 52°, 54°, 56°, 58°, 60° and 64° and are available in either a new Slate finish or a new Brushed Chrome finish. The recommended retail price is £79 (Chrome) or £89 (Slate) with a True Temper Dynamic Gold S300 steel shaft. For Northern Europe prices will be: SEK1,295/1,495; NOK1,295/1,195; DK1,099/999; FIN EURO 129/119 For more information on these products and Callaway Golf’s complete lineup of golf equipment, apparel, footwear and accessories, please visit www.callawaygolf.com. About Callaway Golf Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or www.shop.callawaygolf.com. Posted Jan 13 2011, 11:44 by GolfbloggerUK with 1 comment(s) Filed under: GolfbloggerUK, Wedges, Roger Cleveland, Callaway Golf

• Ryder Cup Star Rickie Fowler to endorse Bushnell Laser Golf Rangefinders

  Thursday, 6 January 2011 Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, announced a two-year sponsorship agreement with PGA Tour rookie Rickie Fowler. Already regarded as one of the most dynamic players in professional golf in just his first full year on Tour, Fowler will highlight the full range of Bushnell Golf products in print and broadcast advertising worldwide. “Rickie brings a unique excitement to the game of golf,” said Phil Gyori, Executive Vice President of Marketing for Bushnell. “In just his first full year on Tour, Rickie showcased his extraordinary abilities. After this highly successful rookie campaign, we look forward to working with Rickie and are thrilled that he puts his trust in Bushnell’s golf products.” In addition to using Bushnell’s laser rangefinders during practice rounds while preparing for tournaments, Fowler will also represent Bushnell in various marketing, advertising and promotional efforts. Additionally, Fowler’s caddy Joe Skovron will wear the Bushnell Golf logo on his hat and sleeve during tournament play at all Tour stops. “I am thrilled to be working closely with Bushnell Golf,” said Fowler. “It makes perfect sense to me to be associated with the makers of the most accurate rangefinders, especially since I trust Bushnell to prepare me for every tournament.” Known for his passion for dirt bike riding and head to toe orange attire, Fowler enjoyed a stellar rookie season in which he earned $2.85 million through very consistent play and was named the 2010 PGA Tour Rookie of the Year. He had two runner-up finishes and seven top 10s in 28 events. He was selected to play for the U.S. Ryder Cup team and finished as a runner-up at the 2010 Kodak Challenge. Bushnell, the #1 choice of professional golfers, offers a full range of laser rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more than a decade, Bushnell laser rangefinders have been used by PGA Tour professionals more than any other distance measuring device, with 91% of PGA Tour players and their caddies reporting using Bushnell laser rangefinders, according to the Darrell Survey report taken at The Players Championship, May 6-9, at TPC Sawgrass. For more information on the Bushnell family of laser rangefinders, visit the www.bushnellgolf.co.uk. Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas.  Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Final Approach®, Tasco®, Serengeti®, Bolle®, Uncle Mike’s Law Enforcement®, Millett®, Stoney Point®, Hoppe’s®, Uncle Mike’s®, Simmons® and Butler Creek® and Cébé brand names Posted Jan 06 2011, 11:06 by GolfbloggerUK with 31 comment(s) Filed under: GolfbloggerUK, Bushnell, Rickie Fowler