When Tour officials approved the renovated TPC Four Seasons at Las Colinas, the EDS Byron Nelson Championship faced another remodeling job. The tournament had to find a location for its Classic Pro-Am in about four weeks.
The TPC decision required agreements from Four Seasons and Salesmanship Club officials to prohibit play until the Monday of tournament week. The Classic Pro-Am was scheduled for that Sunday on the TPC. Basically, the Four Seasons agreed to keep members and resort guests off the TPC for a month, and the Salesmanship Club agreed to find another pro-am venue.
Using the resort's neighboring course, Cottonwood Valley, would have been the simple solution the previous 14 years. But with all four rounds of the tournament and the pro-ams scheduled for the TPC, Cottonwood Valley was out of the mix. Members had tee times scheduled when the 11th-hour decision on the TPC came down.
Enter the TPC Craig Ranch in McKinney. The club, which will partner with the Salesmanship Club for this year's Nationwide Tour Championship, offered to host the Classic Pro-Am. Problem averted.
There's a reason nobody ever said being the Tour's all-time leader in charitable giving was easy. Consider: The decision to use one course translated into a $1.7 million loss in revenue from the Gold Pro-Am, played the day before the Nelson. To recoup that, Salesmanship Club officials created a celebrity pro-am at the Vaquero Club for Tuesday of tournament week and convinced Chesapeake Energy to sign on as pro-am sponsor.
Pro-ams drive the PGA Tour. The Nelson raises more than $6 million annually for the Salesmanship Club's Youth & Family Centers. More than 25 percent of that revenue is generated by pro-ams. The Nelson stood to lose about $300,000 without the Classic Pro-Am.
"Sometimes necessity leads to creativity," said John Nolan, the Nelson's 2008 chairman. "We are stewards of that money, so we have to find ways to raise it. With the help of David Craig, we've managed to avoid a potential problem."